Sam Hofman
Work

CreedAmbers · Centaurus & Delphinus

CategoryFragrance
MethodIn-camera still life
Film
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A dark amber Creed Centaurus flacon lit from behind so the embossed logo glows red through the glass, standing between out-of-focus columns of orange and deep violet.
Further frame from Creed Ambers · Centaurus & Delphinus

How it was made

The bottle had to stand inside the scent world, and that world is at a different scale to the bottle. So we shot the two separately and linked them together in virtual production, using a range of techniques.

Shooting the element first

The macro frames were shot first, on their own, two days before the bottle. Slow motion at five hundred frames a second, to catch the amber shards breaking. We shot them first so we could play them back on a virtual production screen behind the bottle.

On the day

The flacon stands on a machined block beside the lens, and the frames from two days before play back on the screen behind it. That is where the two are linked: in front of the camera, not in post. Motion control repeats the move take after take, and what is left goes to VFX.

Four techniques running together: motion control, virtual production, slow motion and effects. The point of running them together in front of the camera is that the bottle is lit by the thing it's standing in.