Sam Hofman
Work

Häagen-DazsFruit Obsessions

CategoryFood & Drink
MethodIn-camera still life
CollaboratorsLove Creative · Kevin Philips · Harry Heptonstall, Amy Wooding · Liam Baker
A raspberry Häagen-Dazs stick shot flat on soft pink, its pink coating cracked open to a vanilla and jam core, sitting in a starburst of glossy red coulis ringed with whole raspberries and shards of white chocolate
Further frame from Häagen-Dazs Fruit Obsessions
Further frame from Häagen-Dazs Fruit Obsessions
Further frame from Häagen-Dazs Fruit Obsessions
Further frame from Häagen-Dazs Fruit Obsessions
Further frame from Häagen-Dazs Fruit Obsessions

Credits

ClientHäagen-Dazs
PhotographySam Hofman
AgencyLove Creative
Creative directionKevin Philips
Art directionHarry Heptonstall, Amy Wooding
StylingLiam Baker

Related work

A Kettle Bites Maple Barbecue packet caught mid-air in a burst of tomatoes, chillies, wheat ears and herbs on ochre
KettleBites
Overlapping smears of glossy gel drawn across white, black over clear over yellow with a slick of orange and a stroke of hot pink, bubbles caught in the thickest part
PersonalTextures
A block of pale pink ice fracturing internally, the surface lit so the cracks read as lilac and grey
PersonalIce & Oil
A dark green fragrance flacon with a gold cap lying in a bed of oily black and olive marbling, one edge of the label catching the light
PersonalDelays
Three white Chantecaille Blanc Peony bottles and a face-cream jar standing against curled sheets of cream paper, a real white peony tucked at the base and soft sun raking across the curvesFilm
ChantecailleBlanc Peony
Three chrome Prada balm bullets lie in a stepped row on pale blue, pale blue, mint and banana-yellow balm drawn behind them in thick glossy swipes
Prada BeautyMonochrome Balm